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Research papers
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Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-


Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems and is therefore nothing hut a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Emeric Deutsch
June 15, 1957
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Citation

Deutsch, E. (1957a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution